REAL KOREAN
FLAVOR
RIGHT TO YOU
Spicy!
Delicious!
Your Favorite Korean Market Food
Delivered Fresh!
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Our History

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OUR MEANING

“Iboraoh” (이보라오) is a warm, informal North Korean greeting that translates to “Hey, what’s up?” or “Come here, friend.” It’s the kind of phrase you’d hear in a bustling market or a family kitchen—inviting, friendly, and full of life.

For us, this name represents more than just a greeting—it’s an invitation to experience the warmth and authenticity of North Korean culinary traditions that our grandparents brought with them across borders and through time.

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THE JOURNEY

From North to South: How the Korean War shaped our culinary legacy.

The War Years (1950-1953). During the Korean War, our grandparents fled from North Korea to the South, carrying with them little more than the clothes on their backs and the recipes passed down through generations. Their knowledge of traditional North Korean fermentation methods—particularly for kimchi—became their most precious possession.

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BUILDING A NEW LIFE

In South Korea, they began sharing their unique North Korean-style kimchi with neighbors and friends. The distinct characteristics—less spicy, crisper, with a cleaner fermentation profile—quickly gained recognition.

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Our Dishes

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Customer Love

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Martina Havrlent
Martina Havrlent
Delicious food and absolutely amazing staff
Victor Frago
Victor Frago
Tastes exactly like in Korea
Rebeca Dominguez Perez
Rebeca Dominguez Perez
Authentic homemade toboki. Just the right amount of spice, absolutely delicious. Gimbap is handmade daily with top-quality ingredients; you can taste the difference. We’ll be back.

Visit our Market

Calle Alonso Cano 10, Madrid dentro de Mercado de Chamberi - Madrid - España
Phone Number : 34670069201
Tuesday: 10 AM–8 PM
Wednesday: 10 AM–9 PM
Thursday to Saturday: 10 AM–10 PM
Sunday: Noon–5 PM
Monday: 10 AM–8 PM

Say Hello!

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